Optimize Voice Search For SEO
Updates of
Google, Search marketing and the process of searching on mobile is totally
changed. In the search engine optimization world, voice search is the new and
the biggest feature for users. SEO for a voice search is totally new and it is
a skill that SEO experts need to apply and fast!!!
Optimizing
for voice search is different from traditional SEO technique. And these queries
could help in provide a better user experience for those who searching by
voice. Now voice search is becoming more and more popular. There are some top
devices that use the voice search:
·
Google
Home
·
Google
Assistant
·
Android
mobile phones
·
Tablets
·
Microsoft
Cortana
·
Amazon
Echo/Alexa
For voice search,
there is some reason that you follow:
1. Answer “User” Questions: If you want to be the resource that answers things
that are even tangentially related to your product. Now you want to make sure
you don’t interfere with your product or service pages, however you want to
create content that interests users and makes you the go to users for search
engines like Google.
2.
Use Long Tail Keyword: Voice search is centered around many natural languages. The question or queries
that are posted or search on search engine like: Google, Yahoo, Bing is getting
longer. Any good marketing/ digital agency will work on the importance of the
optimizing the website through the insertion of long tail keyword.
3.
Use Micro data to Optimizing Local
SEO: Voice based search queries are very popular for
business that are based on local search queries. Large number of voice searches
is around navigational queries such as local / nearby businesses.
4.
Local Searches: Voice search is categorized on mobile
device and focus on local searches. Nowadays, directions are the most popular queries
in voice search. Because large number of queries search in local area
5. Focus on Mobile: Most of the people using voice search almost on mobile. If a visitor
click on your website in search result and find that it is not good optimized
for our mobile phones, they will back to the result. If you are focus on voice
search optimization, then mobile user experience should be on priority. You can
use the Mobile Friendly Test to see if your site makes the cut.
6. Make it Readable: People who use the mobile device
for search queries on search engine are less inclined to read large article/blog
on small screen. Create simple paragraph and headlines for description.
7. Monitor the Performance of Website: Watch the
analytical to check the performance of website for mobile or desktop website
traffic. Google analytical gives gives information for mobile/desktop to helps
in monitor the efforts.
8. Familiar with schema.org markup codes: If you want to help the search engine to understand the
content on your website, and then use the schema.org markup codes, also called “rich
snippets”. Search engine understand all
these code languages , this increases the chance to better rank.
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